NEWARK, DELAWARE / ACCESSWIRE / January 31, 2023 / According to the latest research report by Future Market Insights, total sales of sports drinks in the United States CAGR of 3.7% Between 2023 and 2033, it will reach $10.9 billion By 2033. The US sports drink market in 2023 will be 7.6 billion USD.
Increasing fitness aspirations, especially among millennials, increase in sports-related activities, and introduction of organic-based drinks are the key drivers expected to drive the growth of the US sports drinks market over the next decade Most of them are not.
Sports drinks are functional beverages used to replenish fluid, glucose, and electrolytes during exercise or strenuous activities. These drinks are becoming widely popular across the United States due to the increasing number of health-conscious consumers looking to get the most out of their workouts.
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Consumer demand for sports drinks is expected to continue to grow due to their nutritional benefits. Protein drinks are the most widely used sports drink category in the United States and are expected to support market expansion.
During workouts and activities, branched amino acids and protein reduce muscle soreness and provide quick energy to the body. Due to the growing demand for sports drinks, food and beverage manufacturers are currently showing interest in the energy drinks and sports drinks sector.
Several sports drink manufacturers are focusing on innovation and developing natural/organic functional beverages in a wide range of flavors to satisfy customers' desire for nutrition. This is expected to increase sales and expand the customer base.
Companies like Gatorade and Powerade are introducing new healthy sports drinks that are low in sugar and made with natural ingredients. For example, Powerade recently launched two new zero-sugar sports drink innovations, including Powerade Ultra and Powerade Power Water.
Key points from market research
- The U.S. sports drinks market is estimated to be worth USD 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the US sports drinks market.
- In terms of distribution channels, the store-based retail sub-segment of the offline category accounts for approximately 67.0% share of the US sports drinks market.
- Based on flavor, the flavored segment accounts for approximately 76.0% share in the US sports drinks market.
- Consumers in the United States are becoming increasingly concerned about their physical health, which motivates them to participate in sports and increases the demand for sports drinks.
- Store-based retail industry
- Hypermarket/Supermarket
- convenience store
- mom and pop store
- discount store
- specialty shop
- small independent grocery store
“In the long term, rising health consciousness and the growing popularity of organic sports drinks will create lucrative opportunities for market participants,” said Future Market Insights Principal Analyst.
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competitive environment
The US sports drinks market is becoming increasingly competitive as new startups gain penetration. To increase their competitiveness in the market, companies utilize strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.
Some of the leading companies offering sports drinks in the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT Water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.
Gain more valuable insights
Future Market Insights, in its new service, provides unbiased analysis of sports drinks presenting historical demand data (2018-2022) and forecast statistics for the period 2023-2033.
The study included research based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unscented, flavored), form (powder, liquid), and packaging material (metallic). Incorporates compelling insights into the US Sports Drinks market. , PET/Plastic, Glass).
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Below are the US sports drinks market segments.
By product type:
- isotonic
- hypotonic
- hypertonic
By distribution channel:
By flavor:
- non-flavored
- flavorful
- citrus.
- berries
- mocha
- pomegranate
- apple
- mint
- blend (mix)
- Cola
- watermelon
- others
By form:
By packaging material:
table of contents:
1.executive summary
1.1. US market outlook
1.2. Demand side trends
1.3. Supply side trends
1.4. Technology roadmap analysis
1.5. Analysis and Recommendations
2. Market overview
2.1. Market Coverage/Taxonomy
2.2. Market definition/scope/limitations
Read more Table of Contents
About Future Market Insights Food & Beverage Sector
Expert analysis, actionable insights, and strategic recommendations – Future Market Insights' food and beverage team helps clients around the world with their unique business intelligence needs. With a repertoire of over 1,000 reports and over 1 million data points, our team has been clearly analyzing the food and beverage industry in over 50 countries for over 10 years. The team provides end-to-end research and consulting services. Reach out to find out how we can help.
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting and market research firm, a member of the Greater New York Chamber of Commerce, and headquartered in Delaware, USA. Winner of the Clutch Leaders Award 2022 for our high customer score (4.9/5), we have worked with global companies on their business transformation initiatives, helping them realize their business goals. 80% of the largest companies on the Forbes 1000 are our customers. We serve global clients across every major market segment and niche market segment in every major industry.
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