Today, ESPN is debuting the National Women's Soccer League (NWSL) campaign, celebrating the upcoming league season amid global excitement for women's soccer.
The campaign, “It's So On,” leverages an authentic and dynamic approach to showcasing the league's players, passionate fan base, and world-class on-field product to appeal to both core and casual fans. Designed.
Numerous cameos, including retired NWSL champion Ali Krieger, Kevin Durant and Julie Foudy, co-owners and investors of New Jersey/New York Gotham FC and Angel City FC, and the U.S. Women's National Team. Featured in-game snippets will appear. Star players in the NWSL include Alex Morgan (San Diego Wave FC), Sophia Smith (Portland Thorns), Midge Purse (Gotham FC), and Trinity Rodman (Washington Spirit).
“'It's So On' encapsulates the vibrant rivalries, exciting players and personalities, and thrilling competition that the NWSL has to offer all sports fans.” ESPN Marketing, Live Sports, Viewing said Rachel Epstein, vice president of corporate growth. “This is more than just a campaign line. It's a commitment to elevating the NWSL globally and an identity driver that will energize the league across ESPN platforms from the start of the 2024 season through the playoffs.”
The campaign was developed in collaboration with creative agency Preacher and will run from February 27th to March 31st across TV, digital, social and paid channels.
“This is not just the NWSL's time, it's the NWSL's time, and we are excited to give the NWSL the ESPN treatment this sport and its supporters deserve,” said Preacher Creative Director Tyler Booker. “There is,” he said.
In the second half of 2023, ESPN signs multi-year media rights deal Along with NWSL.
ESPN's coverage of the 2024 NWSL season begins with Kansas City Current vs. Portland Thorns FC on ABC, ESPN Deportes and ESPN+ on Saturday, March 16th at 12:30pm (1pm ET kickoff). The NWSL's season opener will be the first game played at CPKC Stadium in Kansas City, the first purpose-built stadium for a women's professional sports team. This season, a combination of ABC and ESPN platforms will air 20 games, including three playoff games on ABC.
