DENVER — The Denver Broncos and Betfred USA Sports, the U.S. corporation Betfred Group of Manchester, England, announced a multi-year partnership on Tuesday ahead of Betfred opening a sportsbook at Saratoga Casino in Black Hawk, Colorado on Wednesday. announced.
The deal with the Broncos makes Betfred an official partner and includes media marketing opportunities and stadium signage, as well as plans for a sports betting lounge outside Empower Field at Mile High. Fans (aged 21 and over) can access their activation pre-games, receive support with their bets and view live odds on the Betfred digital app.
“We are very proud of our partnership with Saratoga and excited to be part of Blackhawk’s rich gaming community. With our Las Vegas-quality sportsbook and sponsorship agreement with Saratoga, we are thrilled to be a part of Blackhawk’s rich gaming community. We knew we needed to be proactive when entering the market. “The Denver Broncos are one of the top franchises in American sports, and we are looking forward to launching our online platform right before football season. ,” said Brian Bennett, chief operating officer of Betfred USA Sports.
“We couldn't be more pleased with our partnership with Betfred and our decades of retail and online sports betting experience,” said Sam Gerrity, Vice President of Business Development at Saratoga Casino Black Hawk. “Saratoga is a premium guest. We strive to deliver an experience and we believe in that,” he added. Betfred Sportsbook continues to build on that promise. ”
“The combination of our physical sportsbook at Saratoga Casino, our large retail offering in Europe, and our upcoming online offering will allow Betfred to continue to expand the range of entertainment Broncos fans enjoy,” said Broncos Chief Commercial Officer Mac Freeman. “This is an organization that we think we can participate in.” “They are relatively new to Colorado and are eager to attend a game at Empower Field at Mile High.
“Through our tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to offer fans a new and exciting on-site experience at the stadium.”
Betfred Sportsbook will open on Wednesday, coinciding with the reopening of Saratoga Casino Blackhawk after a three-month hiatus due to the coronavirus. For more information on our reopening health and safety plans, please visit www.saratogacasinobh.com.
Betfred USA Sports is a wholly owned US subsidiary of Warrington, UK-based bookmaker Betfred Group, which owns and operates over 1,600 betting shops in the UK, as well as industry-leading online and mobile products in the UK and Spain. Owned and operated. Founded in 1967 by brothers Fred and Peter Dunn, Betfred Group created Las Vegas-based Betfred USA Sports in 2019 specifically to tap into the robust and expanding U.S. sports betting market. was established.
Saratoga Casino Black Hawk is located in the historic town of Black Hawk, Colorado and features over 425 slot machines, 10 table games, a full-service restaurant, bar, and a variety of guest services. Saratoga Casino Black Hawk is owned and operated by Saratoga Casino Holdings LLC, headquartered in Saratoga Springs, New York, which also owns and oversees the day-to-day operations of Saratoga Casino Hotel in Saratoga Springs, New York. For more information, please visit www.saratogacasinobh.com.
