Volleyball World, the commercial sports outlet, today announced its first global agreement with a betting company through a five-year partnership with sports betting operator 1xBet.
The deal includes both volleyball and beach volleyball events, namely the Volleyball Nations League (VNL), Volleyball World Championship and Club World Championship, as well as the Beach Pro Tour (BPT) and Beach Volleyball World Championship.
1xBet, which is registered in Cyprus, will be able to leverage branding across Volleyball World's digital platforms and live events during the partnership.
Finn Taylor, CEO of Swiss-based Volleyball World, said: “This partnership represents the first global gambling sponsorship in the history of volleyball and is a response to the game's growing popularity.” said. We are confident that 1xBet's global reach will allow us to connect with new audiences, drive the commercial growth of volleyball and further promote the sport. ”
Meanwhile, 1xBet said the five-year agreement was “important to our global strategy to support sport”.
Last year, 1xBet partnered with the Professional Fighters League, a US-based mixed martial arts series.
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Meanwhile, Volleyball World earlier this week announced a partnership with telecommunications giant Vodafone for the women's VNL pool.
Volleyball World was established in early 2021 as a joint venture between volleyball's world association FIVB and CVC Capital Partners, effectively becoming the sport's commercial entity.
