The US sports drinks market is expected to reach $10.9 billion by 2033, at a CAGR of 3.7%, from $7.6 billion in 2023. This growth is being driven by Millennials' focus on fitness, increased interest in organic beverages, and increased participation in sports.
The U.S. sports drinks market is expected to expand at a compound annual growth rate (CAGR) of 3.7% from 2023 to 2033, and is valued at up to $10.9 billion by Future Market Insights, according to the latest research study. It is expected to reach the US dollar. That year. In 2023, the value of the US sports drink industry is predicted to reach US$ 7.6 billion.
The U.S. sports drinks market is expected to grow over the next decade due to increased interest in physical fitness among millennials, growth in sports-related activities, and increasing demand for organic beverages.
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Sports drinks are functional drinks that can replenish fluids, carbohydrates, and electrolytes during exercise. These drinks are growing in popularity across America as more people become health conscious and try to get the most out of their workouts.
Consumer demand for sports drinks is expected to continue to grow due to their nutritional benefits. Protein drinks are the most widely used sports drink category in the United States and are expected to support market expansion.
During workouts and activities, branched amino acids and protein reduce muscle soreness and provide quick energy to the body. Due to the growing demand for sports drinks, food and beverage manufacturers are currently showing interest in the energy drinks and sports drinks sector.
To meet consumer demand for nutrition, many sports drink manufacturers are focusing on innovation and offering natural/organic functional beverages in a variety of flavors. They expect this to help grow both their consumer base and sales.
New healthy sports drinks with minimal sugar and natural ingredients are being introduced by companies such as Gatorade and Powerade. For example, Powerade just announced two new zero-carb sports drinks, Powerade Ultra and Powerade Power Water.
Key points from market research
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- The US sports drink market is estimated to be worth USD 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the US sports drinks industry.
- In terms of distribution channels, the store-based retail sub-segment of the offline category accounts for approximately 67.0% share of the US sports drinks industry.
- Based on flavor, the flavored segment accounts for approximately 76.0% share in the US sports drinks industry.
- Consumers in the United States are becoming increasingly concerned about their physical health, which motivates them to participate in sports and increases the demand for sports drinks.
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competitive environment
The US sports drinks market is becoming increasingly competitive as new startups gain penetration. To increase their competitiveness in the market, companies utilize strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.
Some of the leading companies offering sports drinks on the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT Water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.
Gain more valuable insights
Future Market Insights, in its new service, provides unbiased analysis of sports drinks presenting historical demand data (2018-2022) and forecast statistics for the period 2023-2033.
The study included research based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unscented, flavored), form (powder, liquid), and packaging material (metallic). Contains compelling insights into the US sports drink industry. , PET/Plastic, Glass).
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US Sports Drinks Market by Category
By product type:
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- isotonic
- hypotonic
- hypertonic
By distribution channel:
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- off-line
- Store-based retail industry
- Hypermarket/Supermarket
- convenience store
- mom and pop store
- discount store
- specialty shop
- small independent grocery store
- online retail
- off-line
By flavor:
-
- non-flavored
- flavorful
- citrus.
- berries
- mocha
- pomegranate
- apple
- mint
- blend (mix)
- Cola
- watermelon
- others
By form:
By packaging material:
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, Greater New York Chamber of Commerce Member) provides deep insight into the drivers driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemical markets. With a large team of over 400 analysts located around the world, FMI provides global, regional and local expertise on diverse sectors and industry trends in over 110 countries.
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