As the new home of ICC World Cup cricket in Australia, Prime Video launches the ICC Men's T20 World Cup campaign featuring Australian cricket superstar Usman Khawaja.
This production by Leo Burnett Australia is a dramatic depiction of cricket fever sweeping the nation, with excitement growing from game to game and from fan to fan, until everyone is hooked on the event. The film follows Khawaja as he realizes that his own street is also caught up in this 'frenzy'.
Aiming to differentiate itself from this category and connect with cricket lovers by sharing their enthusiasm for the sport, Cricket references abound for casual fans and superfans alike.
Viewers are reminded that the ICC Men's T20 World Cup will soon be streamed live exclusively on Prime Video from June 2 to 30.
The campaign will run across TV, BVOD, YouTube, social, OLV and owned channels.
Prime Video is Australia's exclusive broadcaster of the Men's and Women's Cricket World Cup, T20 World Cup, Champions Trophy and World Test Championship Final until 2027. Prime Video will hold exclusive rights to broadcast live ICC cricket events in Australia for the next four years. . Cricket fans across Australia will have exclusive access to every match of every tournament in the ICC Elite Competition, including the ICC Men's T20 World Cup. This is available at no additional cost to Prime members and as part of his 30-day free trial for new customers.
