New Delhi: Official broadcasters Disney+Hotstar and Star Sports Network have announced plans for a special telecast for the T20 World Cup to be held in the Americas next month. cricket lovers have reason to celebrate.
The initiative includes Indian Sign Language (ISL) interpretation and audio description to meet the needs of deaf, hard-of-hearing and visually impaired viewers.
This ground-breaking move marks the first time that the T20 World Cup will be televised with ISL interpretation and commentary, and is aimed at improving the viewing experience for millions of sports enthusiasts with disabilities. There is.
Minister of Information, Broadcasting, Youth Affairs and Sports Anurag Thakur praised the initiative and emphasized the government's commitment to building an inclusive society.
“This initiative will improve the viewing experience for millions of sports enthusiasts with disabilities,” said Thakur, emphasizing the importance of promoting inclusivity in sports broadcasting.
Disney+Hotstar strengthens its commitment to inclusivity and accessibility as the first OTT platform to bring ISL to live cricket. His Sajith Sivanandan, Head of Disney + Hotstar India, expressed the platform's dedication to serving all users and enabling the excitement of cricket to transcend barriers.
Sanjog Gupta, Head of Disney Star (Sports), praised the innovation as it was well received during the ongoing IPL. He highlighted its mission to serve sports fans through pioneering initiatives that remove barriers to access and participation and foster a more inclusive environment for all cricket lovers.
The ISL feed features ball-by-ball updates from a live stream translator, and the audio description feed utilizes voice-over technology to provide audio output of text and images.
Alok Kejriwal, Founder and CEO of India Signing Hands, hailed the initiative as an important step towards inclusivity, introducing the exciting world of cricket to a wider audience from the deaf and visually impaired community. I expected it to.
According to the World Health Organization, India is home to an estimated 6.3 billion deaf and 4 billion visually impaired communities, highlighting the importance of efforts to accommodate diverse audiences and promote accessibility in sports broadcasts. It is emphasized.
(With inputs from PTI)
The initiative includes Indian Sign Language (ISL) interpretation and audio description to meet the needs of deaf, hard-of-hearing and visually impaired viewers.
This ground-breaking move marks the first time that the T20 World Cup will be televised with ISL interpretation and commentary, and is aimed at improving the viewing experience for millions of sports enthusiasts with disabilities. There is.
Minister of Information, Broadcasting, Youth Affairs and Sports Anurag Thakur praised the initiative and emphasized the government's commitment to building an inclusive society.
“This initiative will improve the viewing experience for millions of sports enthusiasts with disabilities,” said Thakur, emphasizing the importance of promoting inclusivity in sports broadcasting.
Disney+Hotstar strengthens its commitment to inclusivity and accessibility as the first OTT platform to bring ISL to live cricket. His Sajith Sivanandan, Head of Disney + Hotstar India, expressed the platform's dedication to serving all users and enabling the excitement of cricket to transcend barriers.
Sanjog Gupta, Head of Disney Star (Sports), praised the innovation as it was well received during the ongoing IPL. He highlighted its mission to serve sports fans through pioneering initiatives that remove barriers to access and participation and foster a more inclusive environment for all cricket lovers.
The ISL feed features ball-by-ball updates from a live stream translator, and the audio description feed utilizes voice-over technology to provide audio output of text and images.
Alok Kejriwal, Founder and CEO of India Signing Hands, hailed the initiative as an important step towards inclusivity, introducing the exciting world of cricket to a wider audience from the deaf and visually impaired community. I expected it to.
According to the World Health Organization, India is home to an estimated 6.3 billion deaf and 4 billion visually impaired communities, highlighting the importance of efforts to accommodate diverse audiences and promote accessibility in sports broadcasts. It is emphasized.
(With inputs from PTI)