Cricket Canada enters groundbreaking partnership with Coca-Cola

Body Armor becomes Canada Cricket's official sports drink

Toronto, February 23, 2024–(BUSINESS WIRE)–Cricket Canada and Coca-Cola Canada today announced a new partnership between the two groups, with Coca-Cola as the official beverage sponsor of Cricket Canada and Body Armor as the official sports drink. announced what would happen. This agreement marks an important milestone in the overall growth and development of cricket in this country.

As part of the sponsorship, the Coca-Cola brand will be featured prominently on official kits and training gear for the Canadian National Team program. This partnership provides Coca-Cola with an exciting new platform to connect with Canada's rapidly growing cricket community.

The partnership extends beyond the cricket pitch, with both organizations exploring collaborative initiatives and programs to further enhance the sport's accessibility, popularity and engagement with players and fans across the country.

“We are pleased to welcome Coca-Cola to the Cricket Canada family. Coca-Cola's commitment to fostering a sense of community builds on Cricket Canada's commitment to fostering inclusivity and diversity among athletes and fans. Aligns seamlessly with our mission: Collaboration with a world-leading icon like Coca-Cola “Cola is a testament to the growth of cricket in Canada and the exciting future that lies ahead for our sport,” said Cricket Canada President. Rashpal Bajwa said. “As we prepare for this, 2024 ICC Men's T20 World Cup Given the wide range of upcoming events in the National Team program, we believe this partnership will not only increase the profile of the National Team, but also contribute to the overall growth and development of the sport across Canada. ”

“Our partnership with Cricket Canada is a testament to Coca-Cola's commitment to supporting the growth of Canadian athletes who reach a diverse and passionate fan base,” said Laura Cutsey, Vice President of Marketing and Partnerships at Coca-Cola. It strengthens Canada's efforts.” With cricket exploding in popularity across the country and national teams making a huge impact on the world stage, we have a unique opportunity to work with our brand to help improve the sport. ”

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The 2024 cricket calendar will be a landmark year for Cricket Canada, with the men's national team set to take part in several global events. In March, the national team begins a three-year qualifying campaign for the ICC 2027 Cricket World Cup, with matches scheduled against the UAE and Scotland. This year's culmination will be Canada's first appearance in the ICC Men's T20 World Cup, with the team's games taking place in Dallas, New York and Florida. Matches against the Netherlands, USA, Oman and Nepal are scheduled for August and September to conclude the year.

Boundaries North, a trusted partner of Cricket Canada in driving commercial growth, has been pivotal in securing this ground-breaking partnership, leveraging its unrivaled expertise in the sports and sponsorship space. played a role.

“This partnership not only reflects the track record and achievements of our national team program, but also reflects the new opportunities available for brands looking to align with the growth of Canadian cricket. We very much want to see the national cricket program get even better.''As the sport continues to grow rapidly, we will continue to build on our incredibly passionate fans and participants in the coming years. , and we want to create engagement with that community,” said Rahul Srinivasan, CEO of Boundaries North.

About Cricket Canada

Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. Cricket Canada is committed to inclusivity and excellence, fostering a vibrant cricket community and achieving success on the international stage. Cricket Canada is the official governing body for the sport of cricket in Canada. Cricket Canada is recognized by the International Cricket Council, the Government of Canada and the Canadian Olympic Committee.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is an integrated beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multi-billion dollar brands across a variety of beverage categories around the world. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, Smart Water, Vitamin Water, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, Innocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We aim to make a positive impact on people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and reducing our carbon footprint across our value chain. Together with our bottling partners, we employ more than 700,000 people and help bring economic opportunity to communities around the world.Learn more about www.coca-colacompany.com and follow us Instagram, Facebook and linkedin.

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