Bet7k will display branding on large screens and LED boards above the court during matches between the Brazilian men's and women's teams. The national team has a long tradition in the sport, winning one gold medal for men and three silver medals for women.
Tarita Lacerda, Bet7k CEOcelebrates partnership with Brazilian volleyball team: “We are very pleased to be able to contribute to the development of our national sport. Volleyball enjoys a significant increase in television viewership each year and has established itself as the second most watched sport in the country. ”
“It is very strategic for us to collaborate with this sport that is in the hearts of millions of Brazilians. We wish our players the best of luck in this edition of the Volleyball Nations League.” said the executive.
Bet7k's partnership with CBV (Brazilian Volleyball Confederation) includes Heatmap, who is responsible for sports research and promising strategies and has also been involved in international brand activation both at the national level Superliga and now in the VNL. It contains. .
Renê Salviano, Heatmap CEOcommented on the success of the partnership: “Volleyball is a sport that already brings a lot of joy to the Brazilian people. This category has countless fans in our country and has seen significant growth in recent seasons.”
“CBV has strengthened its tournaments and attracted more and more fans to the sport,” reflects Salviano.
Henrique Netto, Commercial and Marketing Director, CBVemphasizes the importance of partnerships for educational institutions. “This is a successful partnership. Bet7k is the official bet for Brazilian volleyball. We have supported major competitions such as Bet7k Superliga, Bet7k Copa do Brasil, Bet7k Supercopa and Bet7k Brazilian Beach Volleyball Circuit.”
“In this Olympic year, it is also the official bet for Brazil's men's and women's teams. Volleyball is a national passion, with 80 million fans across Brazil, and this is a sign that major brands are interested in CBV. “This is reflected in the fact that the
Source: GMB
