Adidas today announced that WNBA veteran Candace Parker will become the brand's new president of women's basketball, effective immediately.
“Stepping into this new leadership role is a deeply personal next step in my journey at Adidas,” Parker said in a statement. “From high school to college to professional athletics to today, this appointment by Adidas symbolizes our shared commitment to driving change and setting new standards that will impact the future of women’s sports. It's not just about the product. It's about promoting a movement focused on innovation, expression and access.”
Parker announced his retirement from professional basketball just last week. Signed with Adidas She first turned professional in 2008 and has been with the brand ever since.adidas released Signature collection of apparel and shoes For Parker in 2021.
“We are honored to be a part of Candice's historic legacy as she transitions from a marquee player to a new leadership role with adidas Basketball,” said Eric Wise, Global GM of Basketball for adidas. Told. “As a true innovator with a deep passion for the game, we are confident she is the perfect fit to evolve the Adidas Women's Basketball business and drive a new era of growth and authenticity for the brand. doing.”
In her new role, Adidas said Parker will build a platform within the brand to advance women's sports. Parker's appointment comes amid fresh energy in women's basketball, which has recently been energized by young stars such as Caitlin Clark, Sabrina Ionescu and A'ja Wilson.