The Denver Broncos and FanDuel Group announced a multi-year partnership on Monday, making FanDuel the official sports betting partner and official daily fantasy partner of the Broncos. Additionally, the NFL franchise has also entered into a multi-year partnership with Betfred USA Sports, the US subsidiary of Betfred Group, ahead of Betfred opening a sportsbook at Saratoga Casino in Black Hawk, Colorado.
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The deal marks the first sports betting partnership announced for an NFL team since the National Football League launched the category in May of this year.
The partnership will give FanDuel access to official Broncos marks and logos that can be used in FanDuel's sports betting and daily fantasy sports offerings in Colorado. The deal also grants FanDuel access to powerful marketing assets, from in-stadium signage to radio, television and digital advertising, to promote its sports betting offerings directly to fans.
“Colorado has a passionate sports fan base and independent spirit, and we look forward to working with the Broncos to take the fan experience in Colorado to the next level.” FanDuel Group CMO Mike Raffensperger. “The NFL season is just around the corner, and by partnering with an innovative organization like the Denver Broncos, we are providing an engaging fan experience inside and outside of the stadium, providing access to exclusive betting promotions and content. We will be able to provide it.”
As part of the partnership, FanDuel and the Broncos will also offer FanDuel customers once-in-a-lifetime experiences and unique offers.
“FanDuel has built a strong reputation as the premier gaming destination for sports fans,” he said. Denver Broncos Chief Commercial Officer Mac Freeman. “Smart ways to reach people through engaging and fun content aligns with the Broncos' innovative thinking when connecting with fans. FanDuel launched successfully in Colorado in early May, and the Broncos We believe fans of FanDuel will enjoy FanDuel's trusted mobile sports betting and daily fantasy platform.”
betfred usa sports
The deal with the Broncos makes Betfred an official partner and includes media marketing opportunities and stadium signage, as well as plans for a sports betting lounge outside Empower Field at Mile High. Fans (aged 21 and over) can access their activation pre-games, receive support with their bets and view live odds on the Betfred digital app.
“We are extremely proud of our partnership with Saratoga and excited to be part of Blackhawk's rich gaming community.” Brian Bennett Betfred USA Sports Chief Operating Officer. “We need to be proactive as we enter the Colorado market with a Las Vegas-quality sportsbook and a sponsorship deal with the Denver Broncos, one of the top franchises in U.S. sports. We are looking forward to launching our online platform just before football season.”
“We couldn't be more pleased with our partnership with Betfred and their decades of retail and online sports betting experience.” Sam Gerrity, Vice President of Business Development, Saratoga Casino Blackhawk. “Saratoga strives to provide a premium experience for our guests and we believe Betfred's Sportsbook will continue to build on that promise.”
“The combination of our physical sportsbook at Saratoga Casino, our extensive retail offerings in Europe, and our upcoming online offering makes Betfred an organization that Broncos fans think will be fun to be a part of,” Freeman said. says. “They are relatively new to Colorado and are eager to attend the game at Mile High’s Empower Field. Sports Legends is inviting fans through a tailgate activation featuring the Gaming His Lounge adjacent to the Mall. We will now be able to offer new and exciting on-site experiences at the stadium.”
