Summary of the US Sports Broadcasting Media Market Report
The total revenue from telecommunications, pay-TV, and SVOD services in the U.S. is expected to reach $492.8 billion in 2023, registering a marginal CAGR of more than 1% from 2023 to 2028. Growth in mobile data, fixed broadband, and SVOD segments will drive the market growth during the forecast period.
U.S. Sports Broadcasting Media Market Outlook 2023-2028 ($ billion)
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The US Media Landscape report provides an overview of today's TV and telecom markets for sports broadcasting in the US, with top-level data and detailed forecasts of key indicators to 2028. The report analyses the TV, SVOD, mobile and residential fixed-line broadband sectors and reviews the major sports media rights.
| Market Revenue (2023) | $492.8 billion |
| CAGR (2023-2028) | >1% |
| Forecast Period | 2023-2028 |
| Main broadcasting stations | The Walt Disney Company
NBCUniversal Warner Bros. Discovery Paramount Global Fox Corporation Amazon Prime Video |
| Key Sectors | Television services
SVOD services Mobile services Fixed broadband services |
| Key players | Comcast
Charter Communications DirecTV Verizon CenturyLink AT&T |
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US Sports Broadcasting Media Market Broadcasters
Major broadcasters in the U.S. sports broadcasting media market include The Walt Disney Company, NBCUniversal, Warner Bros. Discovery, Paramount Global, Fox Corporation and Amazon Prime Video.
Fox Corporation: Fox Corporation, operating under the Fox brand name, is a news, sports and entertainment media conglomerate that produces and distributes content through some of the world's best-known brands, including Fox Television Stations, Fox News Media, Fox Entertainment, Fox Sports and Tubi Media Group.
Analysis of the US sports broadcasting media market by broadcasting station
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Segmentation of the U.S. sports broadcasting media market by sector
The major segments of the US sports broadcasting media industry are television services, SVOD services, mobile services, and fixed broadband services.
Mobile Services: Mobile data services will continue to be the largest contributor to the total market revenue. This growth will be driven primarily by the continued increase in smartphone and mobile internet subscribers, ownership of multiple devices per unique user, and adoption of M2M/IoT. 4G was the dominant mobile technology in the US in 2023.
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US Sports Broadcasting Media Market – Competitive Environment
Key players in the US sports broadcasting media market are:
- Comcast
- Charter Communications
- DirecTV
- Verizon
- CenturyLink
- AT&T
US Sports Broadcast Media Mobile Market Analysis by Player, 2023 (%)
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Segments Covered in the Report
U.S. Sports Broadcasting Media Sector Outlook (Value, $bn, 2022-2028)
- TV Service
- Pay TV services
- SVOD services
- Mobile Services
- Fixed Broadband Services
range
- By the end of 2023, an estimated 54 million subscribers will have pay-TV service in the United States, down 7.4 million from 2022. Over the forecast period, the number of cable TV subscribers will decline from 34.7 million in 2023 to 27.1 million in 2028.
- The number of SVOD (video on demand) subscription accounts in the United States is estimated to be 398.4 million at the end of 2023, up 36.9 million (10.1%) from 2022.
- Total mobile subscriptions in the U.S. are estimated to reach 596.2 million in 2023. Over the next five years, total mobile subscriptions are expected to grow at a CAGR of 4.7%, with mobile network operators (MNOs) adding a total of 155.4 million subscriptions, bringing total U.S. mobile subscriptions to 751.6 million in 2028.
- The total number of fixed broadband lines in the U.S. is expected to grow from 136.7 million in 2023 to 146.3 million by the end of 2028, supported by continued investments by carriers and government efforts to expand fixed broadband infrastructure across the country.
Key highlights
- New digital services have changed viewing habits, especially among younger viewers who continue to abandon ad-supported TV for the streaming world, which has led to declines in viewership for the big four traditional broadcast networks (ABC, CBS, NBC, and Fox) over the past decade.
- As the U.S. SVOD market reaches maturity and is hampered by macroeconomic pressures, streaming platforms are focusing on value propositions to drive revenue, introducing ad-supported subscription tiers and starting to raise prices for ad-free options.
- Mobile growth will be primarily driven by the continued increase in smartphone and mobile internet subscribers, ownership of multiple devices per unique user, and adoption of M2M/IoT.
- Cable will account for 61.0% of residential fixed broadband lines in 2023 and will remain the leading broadband technology by subscriber count over the forecast period, before its share declining to 57.9% by 2028.
Reasons to buy
- This sports broadcasting media report provides thorough, forward-looking analysis of the U.S. television and communications markets and service providers in a concise format to help management develop aggressive and profitable growth strategies.
- This report, a companion to GlobalData's forecast offering, explores the assumptions and drivers behind current and future trends in the U.S. pay-TV, SVOD, mobile, and residential fixed broadband markets, including the evolution of service provider market shares.
- The report is comprised of 25 graphs and tables, boasting presentation quality and designed for a C-level audience.
