Acid Running, a clothing brand based in London, UK, collaborated with endurance sports PR and marketing agency PaceUp Media on a PR campaign.
Acid Running becomes the second member of PaceUp's recently launched Accelerator program. This program is designed to help businesses expand their marketing and communications that we see as having great potential.
Founded in 2022 by Oliver Powe, Acid Running has developed a curated collection of running apparel built on sustainability, performance, ultra-soft fabrics, cool color palettes, and storytelling. The current range includes a variety of tops, shorts, and accessories.
PaceUp will support Acid Running with PR and press office functions in the UK. Activities revolve around increasing brand awareness with specific running media, through fashion, design and lifestyle media, and establishing the acid running brand's identity among more discerning runners. .
“Oliver and the team have done a great job of creating a clear, purposeful identity around the Acid Running brand and creating performance technical apparel to match,” said Tom Copeland, Director of PaceUp Media. states.
“Launched just two years ago, this brand is at an exciting stage of development and is a perfect fit for our new accelerator program, so we are excited to continue to grow this program alongside Fractel. ”
Oliver Powe, founder of Acid Running, said: “We were first introduced to the PaceUp team when we began our collaboration with Fractel late last year, but given the growth we are aiming to achieve, , we felt there was great potential for continued collaboration.”
Since 2018, PaceUp has built on its roots in cycling, supporting global brands, events and teams such as MAAP, ROUVY, Le Tour de France, La Vuelta a España, and Team dsm-firmenich PostNL, We have worked with professional cycling teams such as CERATIZIT-WNT. And especially Astana.
We have expanded our focus to outdoor and running fields, with past and current projects including the London Marathon, Soar Running, Fractel, Rovero and Junge.
This spring, PaceUp launched an accelerator program aimed at supporting Lean Startup brands looking to expand their PR and marketing efforts.
Under the new program, PaceUp will offer strategy, PR, social media and content marketing services at “competitive rates for a limited period of time.” Up to three brands will be selected for the program at a time. Eligibility criteria include (but are not limited to) company size, objectives, and level of up-front investment.
www.acid-running.com
www.paceupmedia.com