adidas proudly announces Candice Parker as president of adidas Women's Basketball, marking a significant milestone in its 16-year partnership with the brand. This appointment follows Parker's retirement and symbolizes her dedication to advancing the women's game and leaving a lasting impact on future basketball players.
Eric Wise, global GM of adidas Basketball, said: “We are honored to be a part of Candace's historic legacy as she transitions from being a marquee athlete to a new leadership role within adidas Basketball. As a true innovator with a deep passion for the game, We are confident that she is the perfect fit to evolve the adidas Women's Basketball business and drive a new era of growth and authenticity for the brand.”
In her new role, Parker will work with adidas to form a dynamic platform that influences and uplifts women's sports. Parker will leverage her WNBA expertise to lead efforts focused on access, representation and global inclusion. With support from adidas, she will drive innovative strategies that empower athletes and inspire the next generation.
“Stepping into this new leadership role is a very personal next step in my journey with adidas.” Candice Parker, President of Adidas Women's Basketball, said:. “From high school to college to professional athletes to today, this appointment by adidas symbolizes our shared commitment to driving change and setting new standards that will impact the future of women’s sports. It's about fostering a movement focused on innovation, expression, and access.
Parker's leadership also extends to building adidas' highly regarded women's basketball roster, which includes stars such as Aliyah Boston, Haley Van Lith and Chelsea Gray. Additionally, she will oversee the Adidas Women's Basketball product line, reinforcing the brand's commitment to female athletes.
This appointment underscores Adidas' commitment to promoting women in basketball and recognizes Parker's transformative influence as a change agent and advocate for the sport. A visionary on and off the court, Parker is paving the way for inclusive leadership in the sports industry.
Candace Parker assumes the role as president of adidas Women's Basketball effective immediately, signaling a new era of innovation and empowerment under her leadership.