Cricket Live – TATA Pre-match/post-match shows surrounding live matches on Star Sports during cricket mega-events like IPL and Cricket World Cup have been achieving incredible scale on television for a long time. TATA IPL 2023, Cricket Live reached 407 million viewers on Star Sports. This is unprecedented (BARC). In his ongoing TATA IPL season, the show has already reached 334 million unique viewers in just 29 days, a new record for Star Sports. In fact, according to BARC, 80% of live viewers of matches on TV watch live cricket.
The ultimate “impact” show
According to BARC, Amul Cricket Live garnered 344 million viewers in less than 30 days. This is unprecedented for Star Sports during the Incredible Premier League. Cricket Live's reach in just one month is more than three times his reach of an entire season of TV's biggest shows, including reality, comedy and dance shows, between 100 million and 120 million. In fact, the reach of a full season of live cricket on television is roughly equivalent to the combined reach of these shows. Last year's TATA IPL Final live TV cricket had a daily viewership of 126 million people, which is equivalent to the viewership of an entire season of this year's biggest reality show.
Viewership growth across Cricket Live audience demographics
The unparalleled passion for cricket has captivated viewers across various segments of Cricket Live, and viewership growth across these segments has remained robust over the past two editions. Her 45% of live cricket viewers on TV are women, an incredible 40% increase compared to 2022. Even in the youth group he shows a significant increase of 40% in two editions. In terms of affluent viewers, Cricket Live saw a 35% increase in viewership, demonstrating high affinity with premium viewers. (BARC data)
High impact visibility across Star Sports Network
Cricket Live will be broadcast across multiple language feeds across the Star Sports network, bringing locality to the broadcast. These feeds feature over 100 cricket legends and experts in addition to many of India's best-known TV anchors.
Stay tuned to learn more about how brands can leverage Cricket Live.