New Delhi: Indian dairy giant Amul has announced its sponsorship of the US cricket team in the upcoming ICC T20 World Cup, marking a significant collaboration between the renowned dairy brand and the emerging cricket nation.
The sponsorship deal was announced by the country's Cricket Board on Thursday and marks Amr's support for USA Cricket, which will make its tournament debut as co-hosts of the prestigious event starting June 1.
As part of the sponsorship agreement, Amul has been named the lead arm sponsor of the US national team, reinforcing its commitment to popularizing cricket and fostering the growth of the sport in new markets. The announcement was made at an event in New York, highlighting the importance of partnership for both parties.
The opening round of the T20 World Cup will see the United States take on neighboring rival Canada on June 1, setting the stage for an exciting clash between two North American teams.
Cricket lovers in the United States are eagerly anticipating their team's performance on the world stage, as part of the tournament is scheduled to be held in the Caribbean.
Known for its global footprint and commitment to promoting the sport, Amr has previously sponsored cricket teams, including the Netherlands, and has demonstrated its dedication to supporting cricket initiatives around the world. Additionally, Amul milk is now available in the United States, further underscoring the brand's expansion and influence in the international market.
“Collaborating with a respected brand like Amul inspires us to strive for excellence on and off the field,” said Venu Pithike, Chairman of USA Cricket, expressing his enthusiasm for the collaboration with Amul. expressed.
Amul Managing Director Jayen Mehta echoed this sentiment, highlighting Amul Milk's role in helping the USA Cricket Team achieve global success and recognition.
(With inputs from PTI)
The sponsorship deal was announced by the country's Cricket Board on Thursday and marks Amr's support for USA Cricket, which will make its tournament debut as co-hosts of the prestigious event starting June 1.
As part of the sponsorship agreement, Amul has been named the lead arm sponsor of the US national team, reinforcing its commitment to popularizing cricket and fostering the growth of the sport in new markets. The announcement was made at an event in New York, highlighting the importance of partnership for both parties.
Expanding
Cricket lovers in the United States are eagerly anticipating their team's performance on the world stage, as part of the tournament is scheduled to be held in the Caribbean.
Known for its global footprint and commitment to promoting the sport, Amr has previously sponsored cricket teams, including the Netherlands, and has demonstrated its dedication to supporting cricket initiatives around the world. Additionally, Amul milk is now available in the United States, further underscoring the brand's expansion and influence in the international market.
“Collaborating with a respected brand like Amul inspires us to strive for excellence on and off the field,” said Venu Pithike, Chairman of USA Cricket, expressing his enthusiasm for the collaboration with Amul. expressed.
Amul Managing Director Jayen Mehta echoed this sentiment, highlighting Amul Milk's role in helping the USA Cricket Team achieve global success and recognition.
(With inputs from PTI)