Soccer season is in full swing, and fans from all over the country are gathering to enjoy the game with Lay's potato chips in hand and sing the popular “Ole” chant after every goal. This iconic potato chip brand, with the help of none other than soccer's GOAT, Lionel Messi, is giving fans an extra reason to cheer this season on in a way only he and the Rays can. Masu.
Together, the two global icons debut a catchy new campaign and launch an exclusive and collectible Lay's bag commemorating Messi's first chip-shot goal of the year, giving fans a new rallying cry: “Oh! -Lay's”.
A new commercial, available now, sees Messi put a flavorful spin on the Rays' famous “Ole, ole, ole, ole” chant, showing how the Rays and soccer are undeniably synonymous. Will help. Messi's love for Lays and the game has inspired soccer fans around the world to join in the chants of “Olais, Olais, Olais, Olais”.
“In terms of the perfect blend of skill and flavour, there are few that can match the iconic taste of Lay's chips or Messi's mastery on the field. I knew I had to collect icons,” Tina said. Mr. Mahal is senior vice president of marketing for PepsiCo Foods North America. “With the introduction of O'Lay's, we're excited to continue our commitment to bringing moments of joy to soccer fans around the world and reminding them that Lay's Potato Chips are the perfect snack for watching soccer. Masu.”