Yahoo Sports and OneFootball have partnered to launch a new soccer content hub.
Confirmed:
- Co-branded hub offers soccer coverage from OneFootball's library of original and partner content
- Also includes reports from Yahoo Sports and new collaborative video content.
- Hub is available on the Yahoo Sports website and app in the US and Canada
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The new hub aims to provide fans with comprehensive football content, including news and analysis from leagues and competitions around the world. Yahoo Sports' existing services will be complemented by OneFootball's 24/7 newsroom, which operates in six languages, and the digital soccer platform's network of more than 200 content partners and publishers.
The alliance, which covers the United States and Canada, comes as both countries prepare to co-host the 2026 FIFA World Cup with Mexico, and the United States also plans to host this summer's Copa America and the soccer-focused 2028 Olympics. Host. The Yahoo Sports-OneFootball hub will open up new advertising and sponsorship opportunities for brands looking to drive activity around these events.
The partnership will also allow OneFootball, backed by leading European teams such as Real Madrid, Bayern Munich and Manchester City, to reach new audiences in the US and Canada.
Last October, on SportsPro's StreamTime Sports Podcast, OneFootball co-chief executive Patrick Fisher said he hoped the company would continue to “onboard third-party content” and distribute it to the platform's user base. He added that OneFootball prefers an “open platform”. In lieu of acquisition of rights after restructuring in 2023.
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“We are excited to partner with OneFootball to create a leading hub for global soccer coverage,” said Ryan Spoon, president of Yahoo Sports. “Demand for great, comprehensive soccer content is growing. We are working with OneFootball to cover soccer in unparalleled depth across multiple platforms and provide meaningful sponsorship opportunities for our brand partners. To go.”
“Our partnership with Yahoo Sports demonstrates our strong foothold and credibility within the soccer community and supports our strategic expansion into North America ahead of important soccer events such as Copa America later this year. We will strengthen it,” Fisher said. “This paves the way for an exciting FIFA World Cup in 2026.”
Next up:
The Yahoo Sports-OneFootball soccer hub will debut later this year, with new content offerings to be announced at a later date.
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