USA Swimming has sold single-session tickets for the 2024 U.S. Olympic Trials, including $15 qualifying tickets for the short end of the pool.
The move comes as ticket sales for the paradigm shift event at Lucas Oil Stadium in Indianapolis continue to be delayed.
In a sense, this decision is a kind of “white flag” regarding attendance at some sessions. Once a qualifying ticket for a seat is sold, that seat can no longer be sold as a one-day pass for him.
Meanwhile, the families of the 1,000 or so swimmers who are unable to compete in the semi-finals and final heats in the evening will be able to attend the competition more affordably to watch the swimmers race in the morning.
One session tickets for each of the 17 sessions can be purchased at the corner and short end of the pool. Until now, the long end of the pool has generally been treated as the best vantage point, and tickets for them are selling faster. This is the first time USA Swimming has acknowledged that these seats are better and is offering different pricing opportunities in the two areas. Previously, all tickets within a certain level had the same price, regardless of their angle to the pool.
Single session ticket prices for the qualifiers range from $15 at the 600 level to $75 at the 100 level.
At the finals, prices for the same seat range from $35 at the 500 level to $174 at the 100 level.
Tickets for the short end of the pool are no longer available for sale throughout the day, but single session prices are now discounted from the previous listed price. When it was available as an all-day pass, the total price was $56 for the 600 level and $268 for the 100 level. Under the new pricing, common tickets will cost from $50 at the 600 level to $249 at the 100 level.
This new structure makes it difficult to know the exact number of tickets available, but internally USA Swimming is pushing sales of approximately 10,000 tickets per session so far ( This means the maximum capacity is approximately 34,000 seats).
About 15,000 tickets were sold on the most expensive day, but only about 5,000 tickets were sold on the final day (usually the quietest day of the tournament, with only two events).
Will there be a discount?
USA Swimming's internal discussions project 15,000 people per day on most days, which would exceed the official attendance in Omaha of 14,700 (including media and athlete seats). They think he can get 20,000 fans in one day.
New information is emerging about a proposed plan to discount “walk-up” tickets to sessions. It is expected that 15,000-20,000 tickets are still available for each session and will be sold at lower prices on the day of the event. This means those who buy early will get the best seats, but will pay a premium for it, while others will get the best seats. Opportunity to sit higher up, away from the pool, for a lower price.
For fans of swimming and the sport in the Midwest, including Indiana's large swimming community, this will be an opportunity to drive, attend the finals, and return home for less.
USA Swimming has not confirmed the details of its plans, but a person familiar with the conversation suggested discounts on walk-up tickets are being discussed.
Such a plan would help USA Swimming maximize opportunities for different pricing for different segments of its audience, while avoiding some of the criticisms of deep ticket discounts.
historic look
USA Swimming is optimistic that Indianapolis will sell more tickets than Omaha despite the higher prices, but it is well behind schedule compared to previous events. Masu.
- 2008/2012 Trial – Although not all sessions in Omaha were sold out, some sessions were sold out at the Quest Center (2008)/CenturyLink Center (2012).
- 2016 Trial – Tickets for the 14,000-plus seat CenturyLink Center are sold out in late April and early May
- 2020 Trial – The first pass allowed fewer than 1,000 tickets to be sold per session on March 10, which was D-Day of the COVID-19 pandemic. All of these ticket sales were ultimately scrapped and the venue resold at reduced capacity for the rescheduled 2021 trial.
Ticket sales for the best seats are strong, but it looks like some action plan will be needed to fill the 400, 500, and 600 seats and create an atmosphere similar to a sold-out crowd. Omaha. So far, no significant changes have been seen, even with the club and his LSC working together to promote ticket sales.
