According to a new research report from Future Market Insights, total sports drink sales in the United States will be: 3.7% average annual growth rate Between 2023 and 2033, US$10.9 billion By 2033, the US sports drink market will grow by 1.2% from 2023 to 2033. $7.6 billion.
Rising fitness consciousness, especially among the millennial generation, rise in sports-related activities, and adoption of organic-based beverages are some of the key factors expected to drive the growth of the U.S. sports drinks market over the next decade.
Sports drinks are functional beverages used to replenish fluids, glucose and electrolytes during exercise or strenuous activity. These beverages have become widely popular across the United States as more health-conscious consumers look to get the most out of their training.
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The nutritional benefits of sports drinks are expected to continue to drive consumer demand. Protein drinks are the most widely used segment in the sports drinks segment across the United States, which is expected to support the market expansion.
During exercise or activity, branched amino acids and proteins can relieve muscle soreness and provide the body with rapid energy. As the demand for sports drinks increases, food and beverage manufacturers are showing interest in the energy and sports drinks segment.
To satisfy the nutritional cravings of their customers, many sports drink manufacturers are focusing on innovation and developing a wide range of natural/organic functional beverages in a wide range of flavors, which is expected to increase sales and expand their customer base.
Companies like Gatorade and Powerade are launching new healthy sports drinks with lower sugar and natural ingredients. For example, Powerade recently launched two new zero sugar sports drink innovations: Powerade Ultra and Powerade Power Water.
Key takeaways from market research
- The US sports drink market is estimated to reach US$7.6 billion in 2023.
- Based on form, the liquid segment holds a significant market share of 82.0% in the US sports drinks market.
- Based on distribution channel, the store-based retail sub-segment of the offline category accounts for approximately 67.0% share of the U.S. sports drink market.
- In terms of flavor, the flavored segment accounts for approximately 76.0% share of the U.S. sports drink market.
- US consumers are becoming more concerned about their physical health, which in turn motivates them to participate in sports, increasing the demand for sports drinks.
“In the long term, growing health consciousness and the growing popularity of organic sports drinks will create opportunities for market participants to benefit.” “This is a big step forward for NVIDIA,” said lead analyst at Future Market Insights..
Competitive Environment
The US sports drinks market is becoming highly competitive as more and more new companies are coming in. To gain a competitive advantage in the market, companies are leveraging strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, celebrity endorsements, etc.
Some of the leading companies offering sports drinks in the market are Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT water, Honest Sport, Muscle Milk, Staminade, Hammer Nutrition HEED, etc.
Gain more valuable insights
Future Market Insights, a new service, presents historical demand data for Sports Drinks (2018-2022) and forecast statistics from 2023 to 2033, providing an unbiased analysis of Sports Drinks.
The study incorporates compelling insights into the US sports drinks market based on product type (isotonic, hypotonic, hypotonic), distribution channel (offline, online retail), flavor (unflavored, flavored), form (powder, liquid), and packaging material (metal, PET/plastic, glass).
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Expert analysis, actionable insights and strategic recommendations – Future Market Insights' Food & Beverage team supports the unique business intelligence needs of clients across the globe. With a repertoire of 1,000+ reports and over 1 million data points, the team has been providing clarity to the Food & Beverage industry for over a decade across 50+ countries. The team offers end-to-end research and consulting services. Contact us to see how we can help you.
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US Sports Drink Market by Category
By product type:
- isotonic
- Hypotonic
- Hypertonic
By distribution channel:
- off-line
- Store-based retail business
- Hypermarket/Supermarket
- convenience store
- Private shop
- discount store
- specialty shop
- Small independent grocer
- Online Retail
By flavor:
- Tasteless
- Flavor
- citrus.
- Berry
- mocha
- pomegranate
- apple
- mint
- Blend (Mix)
- Cola
- watermelon
- others
By form:
By packaging material:
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR Accredited, Stevie Award Winner, Member of the Greater New York Chamber of Commerce) offers deep insights into the driving forces behind market demand. FMI is a leading global provider of market intelligence, advisory services, consulting and events for the packaging, food & beverage, consumer technology, healthcare, industrial and chemical markets. With a large team of 400+ analysts worldwide, FMI offers global, regional and local expertise on trends across multiple sectors and industries across 110+ countries.
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